Tips Today Nutrient Vantage Friday

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Tips Today Nutrient Vantage Friday

This week's lucky "winner"... cola!

Thirsty yet?  Visual cues such every bit these are used to drive food/beverage seeking together with consumption behavior, which are used to drive profits.  How does this work?  Once you've consumed a rewarding imbibe plenty times, especially every bit a malleable child, your encephalon comes to associate everything virtually that imbibe alongside the original vantage you lot obtained from it (calories, sugar, together with caffeine).  This is merely Pavlovian/classical conditioning*.  Everything associated alongside that imbibe becomes a cue that triggers motivation to obtain it (craving), including the sight of it, the scent of it, the audio of a tin popping, together with fifty-fifty the physical together with social surroundings it was consumed in-- just similar Pavlov's dogs learned to drool at the audio of a bell that was repeatedly paired alongside food.

This is a big business office of why nutrient advertising works.  Showing you lot nutrient on TV or on a billboard is merely a cue that triggers your previously formed vantage association, motivating you lot to obtain the food/beverage when it may non own got crossed your heed otherwise.

Cola is an interesting imbibe alongside a long history inwards the US.  It became pop later the evolution of Coca-Cola past times the American chemist John Pemberton inwards 1886.  If you lot asked twenty people on the street what is used to flavour together with coloring cola, I suspect most of them would own got no idea, or guess approximately form of industrial chemic concoction.  In fact, the flavour comes from a blend of mutual spices we're all familiar with, including citrus rind, cinnamon, together with vanilla, together with the coloring comes from caramel.

Of course, it also comes alongside a hefty dose of sugar, or to a greater extent than precisely, high-fructose corn syrup.  One 12 oz tin clocks inwards at 136 calories, virtually 50% to a greater extent than than a medium apple.  A twenty oz beverage, also commonly consumed, weighs inwards at 226 calories.  Soda is nutritionally bankrupt, tends to endure consumed carelessly on overstep of a normal diet, doesn't comprise the substances (fiber, protein) that would usually confine intake together with render wellness benefits, promotes molar decay, together with is rewarding plenty that nosotros imbibe it inwards the absence of calorie demand (hunger).  Sugar-sweetened beverages (as opposed to most other sources of sugar) are linked to the evolution of obesity inwards observational studies together with controlled trials, although the bear witness hasn't ever been consistent.

Why produce nosotros imbibe soda?  Because it's rewarding, almost past times Definition (reward = motivation together with behavioral reinforcement).  If it weren't rewarding, we'd just imbibe H2O instead.  Why is it rewarding?  No mystery here.  As alongside all hyper-palatable/rewarding foods, it's somewhat of a perfect storm.  It contains a concentration of saccharide that's correct at the human "bliss point" that is consistently exploited past times nutrient manufacturers-- non also depression together with non also high.  It contains caffeine, a habit-forming drug (and it used to comprise cocaine).  It tastes practiced together with has a pleasant fizz.  Last but non least, it's slow to ingest.


* The calories, sugar, together with caffeine are the unconditioned stimuli; the appearance, aroma, atmosphere, etc. are the conditioned stimuli.  Once conditioned past times repeated pairing alongside the unconditioned stimuli, the conditioned stimuli acquire cues that drive motivation for the beverage.


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