Tips Today Nutrient Vantage Friday

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Title : Tips Today Nutrient Vantage Friday
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Tips Today Nutrient Vantage Friday

This week's lucky "winner"... Yoplait Go-Gurt!


While entirely clocking inwards at seventy calories per tube, in addition to non boasting every bit many questionable ingredients every bit certainly other processed snacks, the minute ingredient inwards Go-Gurt is sugar.  In his majority Salt Sugar Fat, Michael Moss kickoff brings upwardly Go-Gurt inwards a chapter appropriately titled "exploiting the biological scientific discipline of the child".  This refers to the facts that a) humans are hard-wired from nascency to similar sweetness, in addition to b) children similar sweetness fifty-fifty to a greater extent than than adults.

Manufacturers operate added carbohydrate (in improver to fat, salt, other ingredients, in addition to clever marketing) to maximize the attractiveness of processed foods to children, which results inwards higher sales in addition to consumption.  Though nearly of the people reading this belike don't savour the idea of eating a subway scheme of sweetness processed goo, I'm certainly nosotros tin compass the sack all scream back a fourth dimension inwards our youth when this variety of matter would pick out appealed to us.

Moss's majority has given me a greater appreciation for marketing every bit a powerful strength that acts inwards concert alongside nutrient vantage to own sales in addition to consumption of processed food.  In the instance of Go-Gurt, nosotros pick out a production that is carefully calculated to appeal to children.  Note the brightly-colored familiar characters on the package, in addition to brightly colored yogurt.  Even to a greater extent than importantly, Go-Gurt eliminates the take away for a spoon, allowing a kid to squelch the goo conduct into his mouth.  This is the ultimate inwards convenience, in addition to also has the cool factor, which should non endure underestimated every bit a sales tool.  Status is simply every bit of import to children every bit it is to adults, but children stair out it differently.

Go-Gurt is a skillful instance of the carefully calculated operate of nutrient vantage in addition to marketing to target children.


Image credit: www.t-nation.com.


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